Atour 4.0 – White Waterproof Non-woven Backing PVC Wallcovering is built on a long-fiber non-woven backing substrate with an interconnected micropore structure, offering excellent breathability that effectively channels moisture accumulated within the wall away from the surface, preventing water vapor from becoming trapped between the wallpaper and the wall and forming a mold-prone interlayer. This makes it particularly well suited to humid regions such as southern China, as well as ground-floor units or rooms prone to dampness, providing Atour guestroom walls with a healthier, more stable breathing capacity at the structural level.
The substrate itself is flexible with a degree of natural extensibility, allowing it to effectively conceal minor surface imperfections such as small pinholes and fine cracks in the original wall. When hairline cracks develop from structural settling over time, the flexible substrate helps absorb and buffer this movement, offering better crack resistance and stability than more rigid wall materials. This makes it easier to maintain a flat, intact wall surface over the long term and reduces the need for repairs caused by minor wall deformation cracking the wallpaper. The product meets low-VOC emission standards for harmful substances and carries a mild odor, producing no strong irritating smell even shortly after installation and occupancy, a quality that makes it well suited to spaces with elevated environmental and health requirements.
In terms of installation compatibility, this product offers a high tolerance for imperfections in the base wall surface; renovation of older properties can proceed without extensive wall leveling beforehand, substantially reducing preparation cost and project time. When the wallpaper eventually needs to be replaced, it can in most cases be peeled off in complete sheets without damaging the underlying putty layer, leaving better base conditions for any future renovation. The non-woven backing structure also provides a degree of sound absorption and thermal insulation, offering guestrooms a quieter, more comfortable living experience than ordinary wallpaper, meeting the basic privacy and comfort expectations of hotel guestrooms.
In terms of surface finish, this product line supports face layers combined with plain color, jacquard, and embroidered fabric techniques, offering a rich range of style options; this particular product presents a pure white tone with even, refined color, blending naturally with a variety of guestroom furniture styles to create a bright, open spatial atmosphere. The product offers a long service life, and everyday surface stains are easy to wipe away and maintain, preserving good visual quality over the long term. It is widely used for full guestroom wall coverage, fine-decoration renovation projects, and guesthouse apartments.
It should be specifically noted that, while this product is breathable and water-resistant, it is not suitable for areas exposed to prolonged direct water contact, such as bathrooms. If the wall is experiencing continuous water seepage, waterproofing treatment of the base wall is recommended before installation to ensure performance and product longevity; prioritizing a high-density long-fiber non-woven backing product is also recommended for more stable, reliable quality.
Altogether, Atour 4.0 – White Waterproof Non-woven Backing PVC Wallcovering combines the excellent breathability and moisture management provided by its long-fiber non-woven substrate, the crack resistance and stability achieved through its flexible, extensible backing, low-VOC environmental and health compliance, and the practical benefits of high installation tolerance and easy replacement, making it a professional solution that balances health-conscious performance with long-term quality for Atour guestroom wall decoration.
Over 10 years of coating technology and manufacturing experience
The total production base covers over 16,000 square meters.
Annual output: 70 million square meters
Over 100 employees